This course aims to equip students with the strategic skills to manage professional social media accounts. It moves beyond basic posting to cover content calendar creation, audience engagement strategies, platform-specific analytics, influencer marketing, and managing online communities. This is a critical skill for modern media roles in journalism, PR, and advertising.
The course covers both quantitative and qualitative research methods, including surveys, content analysis, focus groups, and case studies. It prepares students for their final year research project.
This course covers the history and evolution of PR and marketing, the role of research, strategic planning, and the application of various tactics. It explores the relationship between PR, marketing, and the media.
The course covers laws related to defamation, sedition, copyright, and privacy. It also delves into ethical principles, professional codes of conduct, and case studies of ethical dilemmas faced by media practitioners.
This course offers a critical examination of various mass communication theories, including agenda-setting, uses and gratifications, cultivation theory, and framing. It explores the evolution of these theories and their application in analyzing contemporary media.
Students will engage in hands-on production of advanced broadcast content, including documentaries, talk shows, and magazine programs. The course covers advanced scripting, directing, multi-camera operation, sound design, and post-production editing techniques.
Building on ND-level skills, this course covers in-depth reporting techniques, beat reporting (e.g., politics, judiciary, finance), data journalism, and crafting complex news features. Emphasis is placed on accuracy, sourcing, and adapting stories for print, broadcast, and digital audiences.