HND 1- Second Semester - Rain 25/26

Covers principles of industrial and organisational management for media professionals. Includes planning organising staffing leadership and control functions in media and communication organisations.

Covers data processing concepts and computer applications for media professionals. Includes database management digital content management and use of software tools in media production and management.

Covers production of podcasts and digital audio content. Includes audio recording editing sound design distribution platforms monetisation and developing a professional podcasting workflow.

A supervised research project in mass communication. Students identify a communication problem design a study collect and analyse data and present findings in a structured academic report.

Examines communication across national and cultural boundaries. Covers international media systems cross-cultural communication global journalism and the impact of globalisation on media practice.

Covers advertising principles and practice. Includes creative strategy copywriting media planning campaign management and evaluation of advertising effectiveness across traditional and digital platforms.

Examines the management of media organisations and their role in society. Covers media ownership regulation audience management and the social cultural and political influence of mass media.

Covers principles and practice of film and documentary production. Includes pre-production scripting directing cinematography editing and post-production techniques for visual storytelling.

Covers advanced editorial writing and specialised journalism. Includes opinion writing investigative reporting science sports and business journalism for print and digital media platforms.